Xiaomi's SU7 Dominates Sales, Outpacing Ford and GM EVs Worldwide in 2024
In 2024, Xiaomi, a new player in the electric vehicle market, sold more units than both General Motors and Ford.
- Since delivery started in March 2024, Xiaomi has sold over 200,000 units of the SU7.
- In 2024, it had sales of almost 137,000 units.
- That exceeds the number of electric vehicles (EVs) sold worldwide by either Ford or GM.
So far, Xiaomi’s transition from smartphones to electric vehicles has proven highly successful. Their initial offering, the SU7, has garnered significant popularity within their domestic market of China. This achievement hasn’t gone unnoticed by executives at major U.S.-based automotive companies. like Ford's Jim Farley, Love the SU7 as well, which is somewhat ironic since they aren’t available for purchase in the US.
It turns out that the SU7 has been performing exceptionally well, surpassing electric vehicle sales by most U.S. automakers for 2024, both when compared locally and within China itself. This observation was initially made by tech news site CCN , but we delved into the real figures to verify. Here’s our findings.
In 2024, Xiaomi initially aimed to distribute 76,000 units of its new model, the SU7. The company not only exceeded this target but also elevated it to 120,000 units, ultimately concluding the year with an impressive total sales figure of 136,854 units for the SU7—a remarkable achievement considering it was the vehicle’s inaugural year. Xiaomi's first-ever car —it was distributed extensively in China.
Let's examine some order books to truly grasp the magnitude of this number. Particularly, we can look at Ford and General Motors, as they both market electric vehicles in China.
In 2024, Ford’s sole electric vehicle (EV) offering in China will be the Mustang Mach-E. According to Farley, this “street fight” is not going well for Ford, with sales data revealing just 999 units of the Mach-E were sold recently. Car News China .
General Motors, which markets vehicles in China through its Buick, Cadillac, and Chevrolet divisions, reported sales of 69,403 units across these three brands.
It’s important to mention that separately (and excluding them from these figures), GM’s joint ventures with Baojun sold 33,630 vehicles, and its partnership with SAIC-Wuling saw sales of 602,952 units. This indicates that GM performs well in those collaborations. However, under its own brand, GM isn’t faring as strongly.
Should Xiaomi's dominance in China not be striking enough, then these figures certainly make an impact in the United States too.
Last year, Ford sold more than 97,000 electric vehicles in the United States. This figure encompasses sales of the Mustang Mach-E, which was The second most popular electric vehicle in the U.S., following the Tesla Model Y. ), F-150 Lightning, and E-Transit variants. General Motors sold 114,400 This lineup encompasses an extended selection of homegrown vehicles such as the Chevy Blazer, Equinox, and Silverado EVs, alongside the Cadillac Lyriq and O1TX, along with the GMC Hummer and Sierra EVs.
What’s even more remarkable is that Xiaomi managed to sell more electric vehicles in China compared to most other car manufacturers operating in both its domestic market and the United States. These include brands like Audi, BMW, Kia, Mercedes-Benz, Nissan, Polestar, Toyota, Volkswagen, and Volvo—Tesla and Volkswagen being the sole outliers here.
Rapid Ascend for Xiaomi
Xiaomi's feature-loaded SU7 has been incredibly popular, with a starting price below $30,000 making it attractive for many buyers. Limited-edition models such as the SU7 Pro are also generating significant interest. fully booked for the remainder of 2025 To provide some context, representatives from Xiaomi had mentioned earlier that their order book contains approximately 150,000 vehicles awaiting delivery.
The automaker also just hit a landmark total of 200,000 delivered SU7s.
In November, Xiaomi hit its first 100,000 milestone in just 229 days since the first delivery. That alone is extremely remarkable. To put it into perspective, that's essentially half the duration it took for Tesla to sell an equivalent number of Model Y vehicles The next 100,000 units? It took just 119 days—almost half the duration it took Xiaomi to reach its initial 100,000 sales.
Hard To Compete
Despite its massive size, China's electric vehicle market is getting progressively harder to compete in. There are over 130 distinct electric vehicle brands available. In China, however, intense competition compels car manufacturers to innovate and produce vehicles that attract consumer interest.
The rest of the global market? Automakers don’t operate quite that way. They provide whatever their markets receive, and this mindset has significantly contributed to China’s homegrown automotive companies surging past some of the most esteemed luxury brands. As a result, businesses have had to adapt accordingly. shifted their strategies for China in an attempt to gain more market share , but that's becoming quite a challenge for most people right now.
The achievements of companies such as Xiaomi highlight a significant transformation in the worldwide automotive industry. These Chinese car manufacturers not only satisfy local needs but also have begun targeting foreign markets with the aim of establishing themselves as key players on a global scale.
If Xiaomi discovered a method to enter the U.S. market without facing exorbitant tariffs, Domestic car manufacturers might face some difficulties ahead. . The SU7's sales numbers show exactly that and with the YU7 just around the corner, the brand's success could become even more prolific as time goes on.
More Xiaomi News
Gabung dalam percakapan