Texas Burger Chain Takes Off with Menu Featuring Just Two Items

• EXPLORE FURTHER: Fast-food businesses discovered strategies to evade increasing minimum wages.

A burgeoning burger franchise is once more broadening its presence following its notable surge in popularity due to a rather minimalistic menu that caught attention online.

NADC Burger — which stands for Not A Damn Chance — attracted social media buzz following enthusiastic reviews from comedians Tom Segura and Bert Kreischer.

'I must say this is excellent,' Kreischer remarked as he tasted the burger during his performance onstage at the SXSW conference in Austin.

The chain based in Texas has gained recognition primarily through offering just two menu items: burgers and fries.

The NADC is set to inaugurate its second site in Chicago tomorrow (Thursday), bringing their total number of locations up to eight. They currently have operations in Austin, Dallas, Fort Worth, and Denver, Colorado.

The restaurant’s simple menu was crafted by an unexpected pair: Chef Phillip Frankland Lee and professional skateboarder Neen Williams.

They created the burger recipe specifically as an ideal treat after skating sessions.

It appears that NADC is drawing inspiration from other big comfort food restaurants known for their concise menus.

In-N-Out Burger, boasting around 400 outlets mainly in the Western and Southwestern regions, officially confines its offerings to just burgers and fries. However, their so-called 'secret menu,' despite being well-known, provides numerous customization options, and they do offer an extensive selection of beverages as well.

However, NADC’s burgers stand out. They use Japanese Wagyu beef, prized for its tenderness, and come garnished with American cheese, a special sauce, onions, pickles, and jalapeño seeds.

The fries are prepared using wagyu beef fat and offer customization options such as extra cheese, chopped pickles, jalapeños, sauces, and seasonings.

"Among all the places where NADC Burger operates across the nation, Chicago holds a special significance for me as it’s where I was born and brought up," Williams stated in a press release.

I am immensely thankful for the success of NADC and deeply appreciate our dedicated customers who have shown such enthusiasm. Their support allows us to launch a second location in this city, offering yet another chance to cater to my friends and fellow Chicagoans with my beloved burgers.

The newest eatery will set up shop within a 2,100-square-foot space previously occupied by a ramen restaurant. The business anticipates accommodating approximately 60 guests simultaneously.

Within, NADC will showcase local Chicago artwork for patrons to buy.

Patrons at these eateries can likewise savor several craft beers produced in the area, available in the cozy dining spots.

Menu maximize?

The biggest fast-food company in America is devising a fresh strategy as niche eateries have become increasingly popular.

McDonald's announced it is adding several c-suite jobs to concentrate on boosting sales across all its national outlets.

The roles — focusing on major menu categories such as beef, chicken, and beverages and desserts — come following remarks from the company’s CEO about smaller-menu eateries.

'We’re competing against somebody like a KFC, which is single-mindedly devoted to winning in chicken,' Chris Kempczinski, the company's CEO, said in a video on LinkedIn.

'Now this team category enables us to maintain that same degree of concentration.'

In the meantime, the company is raising concerns that their Big Mac, one of the top-selling sandwiches in America, is expected to be affected. get more expensive .

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